LinkedIn - not just a networking tool, its part of your personal brand.

By Rob Asghar

Contributor

Check out this great article provided by Forbes!

LinkedIn is an enigma. It now has some 260 million users, and it’s a daily routine for millions of ambitious professionals. But millions of others reluctantly create profiles, feel guilty for not having a stronger profile, and wonder, “Does anybody really get a better job through this thing anyway?”

Some do, but that’s not really the point. The point is that you need to take control of your personal and professional branding on the Internet.

For most people, their LinkedIn profile isn’t just their online resume, it’s a window into their existence. It allows others to quickly find out about your background, your competence, your network–and, above all, your sense of self.

So what does this mean for you? It means you’re being judged—not just by a prospective employer, but by your current boss, by potential friends and allies, by potential love interests, and probably by the NSA.